SAVOR THE POWER! The power of the crunch.

So, this week we were to blog about our favorite Super Bowl ad. It's hard for me to say that the Doritios "Power of the Crunch" ad is my favorite Super Bowl ad of all time (there are so many, that it's hard to remember), but it's the first one that came to mind when I was asked to do this post; so clearly, even if it's not my favorite, it's up there.

This ad is amazing for a few reasons, so let's discuss them:

1.) Hits it's target demographic spot on.
     People watching the Super Bowl tend to be more male, although many women watch it, but regardless of your gender, if you're watching the Super Bowl you're most likely not a sophisticated, high-brow, nose in the air, goody-two-shoes. Also, you most likely enjoy snack foods; for example at occasions like football games. So here's an ad that gets a little risque at moments and attaches that risque feeling with a snack food. Bravo!

2.) Tells a story.
     Although simple, this advertisement tells a short narrative. A man discovers the "Power of the Crunch", abuses it, and when his bag runs out he pays for it. Almost like a selling your soul situation. I think this makes this simple story somewhat familiar to most. It's a classic storyline, transformed into a funny 30 second clip.

3.) Creative choices are entertaining.
     Did the women have to be wearing sexy lingerie underneath? Did the cop have to turn into a monkey? Was it completely necessary to play  Libiamo ne' lieti calici (A drinking song) by Verdi? No, but we're all glad that these were the choices that were made. It turns it into "a lawless utopia were women are objects, money is taken rather than earned and were bus drivers say fuck the brakes and always give it more gas" as andrew p6262 of youtube.com points out.

4.) It evokes laughter.
     I know few people who saw this ad and did not laugh. It's a memorable commercial because it's funny, it's a GOOD commercial because the product, "Doritos", was integrated into the storyline so that the viewer doesn't forget about the product. It's an AMAZING commercial, because the entire concept of the ad, "The Power of the Crunch", is based on a key, yet simple, characteristic that anyone who has ever eaten a Dorito can relate with; it's crunch.

Brilliant ad. Too bad I don't have TV and can't watch the Super Bowl this year. I'll have to watch the commercials online later.