Billboards / Outdoor

This week we're supposed to be looking at billboards / outdoor advertising, two of which must be copy only. It was hard to find good copy only billboards, as most billboards use visuals to communicate points quickly, but I found a few.

Coca-Cola: Straw Ad

 

The first ad comes out of McCann Erikson in Toronto. I assume this particular ad is from the subway system. I found this particular ad very interesting and eye catching. By interacting with the two billboards on the side of the main Coca-Cola ad, the advertisement has broken the 'fourth wall' and no longer feels like a normal ad; this is a huge advantage of outdoor advertising. It has the ability to interact with the user more than print only or TV ads. The message of the ad is also very inline with Coca-Cola's brand image; it depicts 'everyone' enjoying their product.

McDonald's: Clock Ad

 

The next ad is from Berstein-Rein out of Missouri. I consider this one of my 'copy only' ads, even though it has some graphics on it. I thought this was a clever idea, yet very simple. I think the simplicity works very well in an outdoor ad, it allows the viewer to understand the idea very quickly. It's clever, as the ad adjusts to the current time of day; this is another advantage of outdoor advertising.

Moulinex: Blender Ad

 

The last ad comes from Saatchi & Saatchi in Tel Aviv. This is another of my 'copy only' ads. I found this ad quite interesting as well. I found it as an interesting use of copy. They took a simple phrase and 'blended' it. I'll admit it did take me a minute to get through the copy in the ad, as it's blended, but, overall, I felt it to be a clever ad. I do find I'm a fan of more visually heavy ads however.